The Top Ten Business Myths 2024
4.00 Credits
Member Price $159
Non-Member Price $209
Overview
As businesses evolve, ideas about business don’t always follow suit. Examine ten business myths while discovering better practices to align an organization with the realities of operating in a knowledge economy. We’ll cover six transformational questions to enhance your organization’s wealth-creating capacity. Also, could you get answers to the five most important questions organizations should reflect upon to remain relevant?
Highlights
- Growth for the sake of the growth is the ideology of the cancer cell
- Effectiveness trumps efficiency
- Ideas have more value than their mere execution
- What determines value and how much customers are willing to pay?
- Is business a zero-sum game?
Prerequisites
None
Designed For
CPAs, executives and financial professionals.
Objectives
- Identify why so much of the conventional business wisdom is more conventional than actual wisdom
- Determine how to overcome these myths and focus on what truly matters in your organization
- Recognize the six transformational questions that will take your organization to the next level
- Recall Peter Drucker's Five Most Critical Questions for any organization
Preparation
None
Leader(s):
Leader Bios
Daniel Morris, CalCPA Education Foundation
Daniel D. Morris, CPA is a founder of the VeraSage Institute, a think tank dedicated to teaching Value Pricing to professionals around the world. He is a frequent speaker at CPA events and conferences, and a consultant to CPA firms on implementing Total Quality Service and Value Pricing. He has been an instructor with the California CPA Education Foundation since 1998 and has written over a dozen courses for them. Dan presents frequently at national and regional conferences including, the Professional Pricing Society, AICPA and Association of Accounting Marketing Executives.
Non-Member Price $209
Member Price $159